The brand aims to introduce the delicious flavour of Akita, Japan to more people, so, it uses the concept of “a spoonful of delicious Akita” to create its products. The brand specially using Hinaijidori Chicken in the production, it is one of the three famous chickens in Japan. The brand also launched a series of instant noodles, just like this one, which is the best combination of the soup base with the rich flavour of Hinaijidori Chicken and the thin and smooth noodles.