“Born” is a meaningful name, representing “purity” and “telling the truth” in Sanskrit, while the Japanese pronunciation of the brand name coincides with its English name “Born” and has the meaning of “birth”.
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*Terms and conditions apply. Please refer to here. *Under the law of Hong Kong, intoxicating liquor must not be sold or supplied to a minor in the course of business. *根據香港法律,不得在業務過程中,向未成年人售賣或供應令人醺醉的酒類。
Bringing the Pride of Japan to the World.Born

Among those who love to travel to Japan, Fukui Prefecture is renowned for Echizen crab, eyeglasses and Born sake. Indeed, Born is also famous among locals, and the fact that it was chosen for serving at the enthronement ceremony of Emperor Showa is a solid stamp of endorsement. It can now be found in more than 100 countries around the world and even in Japanese embassies. Born is a story of how a brand from Sabae city become world-famous.

Click here to explore more about the brand


1. The promotion codes are only applicable to the items in the Special Wine Offer page (https://online.citysuper.com.hk/collections/wine-bulk-offer) and Sake & shochu items

2. The promotion codes are not applicable to discounted products.

3. The promotion codes cannot be used in conjunction with any other super e-gold card promotional offers or discounts.

4. Products are non-refundable and non-exchangeable. Photos are for reference only.

5. Promotion codes are available on a first-come-first-served basis, while stocks last.

6. One promotion code can be used for one transaction.

7. Cancelled transactions or refunds will result in the automatic deduction of loyalty points and accumulated spending from the purchase, including any extra loyalty points and accumulated spending earned from specific promotions. The discount code will not be returned.

8. Members are required to login at the city'super eShop (online.citysuper.com.hk) in order to earn loyalty points and accumulate spending. No retrospective arrangements will be made.

9. City Super Limited reserves the right to amend the terms and conditions of this offer without prior notice, and of final decision on all matters of dispute.