Simply Tofu-riffic
Tofu, bean curd sheets and fermented bean curd are important in Hong Kong’s culinary culture. Soybean World showcases this local speciality, featuring brands like Shu Kee, founded in 1941 and now in its third generation with a “quality first” commitment; as well as the century-old Liu Ma Kee and other offerings from Lamma Island and Southeast Asian countries. Here, customers can experience a wide range of soybean products from around the world.

Local Brands
Explore our curation of local brands and appreciate their craftsmanship. These include Chua Lam Colorful World, the personal brand of renowned gourmet and writer Mr Chua Lam. You will also find products from local honey brand ForME Honey, as well as produce by local farmers from Lantau Island’s Yi O Village.

Hong Kong Icon: Camel
The popular Camel brand, which has stood the test of time and serves as a witness to Hong Kong’s changes and development, is a true local icon. Camel’s brand new and award-winning “Double Happiness” thermal flask series is exclusively available at the new store. The two lovebirds symbolise moments of joy and the idea that good things come in pairs.

Grow Smart, Grow Local
We are committed to promoting sustainable development and emphasising food quality. We collaborate with local farmers, and customers can find a fully controlled hydroponic smart farm established by local agritech enterprise Farmacy HK. This allows them to pick and purchase hydroponic herbs grown in-store while saving on irrigation water and reducing carbon emissions.

Sustainable Seafood
We also advocate for local aquaculture and sustainable seafood. Hong Kong Aquaculture and Oasis are among the local brands. Both brands are certified by the AFCD “Accredited Fish Farm Scheme” and use the iki-jime slaughter method to reduce fish pain and stress. They also employ disinfection of seawater and ultra-low-temperature freezing to preserve the original flavours of fish.

Third time lucky! city’super has partnered up with local craft beer brewery Deadman Brewery for our third collaboration and we are proud to present the city'super X Deadman Pumpkin Lager, perfect for the fall season! Echoing our philosophy in supporting sustainable practices, we have chosen to put US brand Libby’s 100% Pure Pumpkin to good use. This product can be found in city’super stores, and the near-expired (several days before the best before date) but high-quality stock will be used to make this delicious lager.

city'super X Deadman Pumpkin Lager (Alc. 5%)
Exclusively available at city’super and made in Hong Kong, this pumpkin lager is crafted with pumpkin from the US, barley malt, yeast and other ingredients. It has a bready, light caramel and toffee malt flavour with floral and light minty hops and notes of pumpkin. Lightly fruity esters are present from high temperature lager fermentation.

Taste the Good Life
The newly added Tofu Deli Hakataya series offers healthy Japanese and Western dishes prepared using fresh Japanese bean products made daily by Hakataya. It offers a range of low-carbohydrate and high-protein dishes and vegetarian options, providing various healthy meal choices for you.

Create Your Own Meal
“Create Your Own Meal” Zone
The “Create Your Own Meal” Zone embraces the Japanese Ichiju Issai philosophy of simplicity in cooking and dining, which sets out the principle of one main dish and one soup to go with rice. Customers may choose from a wide array of high-quality options to create their own combo meal. Some recommended choices are seafood soup, mushroom soup, meatball soup, grilled beef steak, tofu steak and three different kinds of healthy rice.

Inari Sushi
The Inari Sushi Series will also make its debut at the AIRSIDE store, featuring the high-quality inari tofu pockets produced by Matsuda Foods from Osaka. Matsuda Foods has more than 75 years of expertise of making soybean products and fried beancurd. Matched with all kinds of sashimi, meat, vegetables and fruit, the fully- tuffed inari sushi and platters show off brilliant colours, are pleasing to the eye and will delight your palate with every bite.