30 Journey of Flavour
Since its founding in 1996, city'super has spent three decades "crafting a better lifestyle" for Hong Kong people. As the city's pioneering Mega Lifestyle Specialty Store, city'super is more than a premium grocery destination — it is a bridge connecting discerning urbanites with the world's finest food and wine. To mark its landmark 30th anniversary this June, city'super will transform into a grand celebration of life's finer pleasures through immersive experiences, tasting workshops, and exclusive 30th anniversary collections, inviting customers to relive cherished memories and continue the journey of discovery together.
Date & Venue:
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4 (Thur) Jun – 15 (Mon) Jun 2026
- @ Times Square Atrium
Turning Heartfelt Commitment into Colour: city'super 30th Anniversary | Crafted with Heart, Inspired by You
The story of city'super began in 1996, when founder Mr Masashi Ishikawa led a 20-member team to establish the brand. While the retail scene at the time was dominated by luxury fashion, Ishikawa san identified a clear gap in the market — the absence of a specialized destination dedicated to "fine food and wine" that would genuinely elevate everyday living. Driven by the vision of creating a space where people could rediscover life's small joys through exceptional gourmet experiences, city'super was born.
To mark its 30th anniversary, city'super transforms its heartfelt commitment into three meaningful colours, artfully integrated into a heart-shaped "30" emblem. These colours reflect the brand's three core spirits and express sincere gratitude to every customer who has been part of this journey — together, crafting a better lifestyle.
Green for Aspirations — Inspiring your palate and your lifestyle
Green symbolizes city'super's original aspiration: an unwavering commitment to safety, quality, and well-being. For 30 years, the brand has sourced the finest ingredients and wines from over 20 countries, embedding health, green living, and sustainability into its procurement. From seasonal produce and seafood to selected organic products, this spirit remains unchanged — offering safe, inspiring choices as a trusted lifestyle companion.
Orange for Craftsmanship — Curating global treasures to spark joy in every discovery
Orange embodies city'super's spirit of craftsmanship. With professionalism, dedication and a discerning eye, the team curates rare and seasonal delicacies worldwide — from Japanese Wagyu and French cheeses to Spanish Iberico ham and exceptional wines from renowned regions — bringing discovery and ceremony to everyday life.
Red for Gratitude — Honouring the journey we share
Red represents the deepest appreciation. For 30 years, city'super's growth has been made possible by customer loyalty and team dedication. With gratitude for the past and commitment to the future, the brand continues to walk alongside the community, creating a refined, colourful and beautiful life together.
New Diverse Experiences: Discovering Life's Aesthetics from Fresh Perspectives
For years, city'super has been more than just a shopping destination for life's essentials — it has served as a vital bridge connecting Hong Kong with the world's finest gourmet offerings. Through innovative and diverse culinary experiences, the brand continues to spark joy and inspire new aspirations in everyday living.
To celebrate its 30th anniversary, city'super is proud to present a series of brand-new immersive experiences. The highlight is the city'super Discovery Tours, which brings together experts and thought leaders from various fields to guide participants through the store from fresh perspectives — including gastronomy, lifestyle, design, and culture — to rediscover the philosophy and craftsmanship behind every curated selection. Four exclusive Discovery Tours will be held in June, offering participants deeper, warmer, and more intimate experiences.
city'super Discovery Tours
- Bringing Boutique Ingredients to Everyday Tables: Simple Culinary Inspiration with Andy Dark
- Discovering Japan in Hong Kong: JapanMiru Japanese Lifestyle Sharing
- Hidden Aesthetics in Daily Life: Sampson Wong's Lifestyle Walking Tour
- A Journey of Timeless Craftsmanship: Les Frères Marchand Grand Cheese & Deli Night
city'super 30th Anniversary Limited Collaborative Collection
city'super X Alan Chan Timeless Tote Bag Since 1996 Blind Box (6 Designs)
Since the brand's founding in 1996, renowned Hong Kong designer Mr. Alan Chan has created numerous iconic shopping bag designs for city'super, witnessing every chapter of the brand's growth. For the 30th anniversary, city'super is proud to collaborate once again with Mr. Alan Chan to present the Timeless Tote Bag Blind Box series. These designs allow customers to relive the brand's classics while carrying home 30 years of commitment to original aspiration and craftsmanship.
The blind box series features 6 designs, including 5 revived classic tote bags from 1996 to 2023, plus 1 hidden special design. Each box is elegantly printed with the phrase "CRAFTING A BETTER LIFESTYLE" and Mr. Alan Chan's signature motif, making it highly collectible.
city'super 30th Anniversary X Anya Hindmarch Mini Universal Bag (Green / Orange Red)
city'super Chef Polar 30th Anniversary Edition
Building on the success of their 2022 collaboration, city'super teams up again with British luxury designer brand Anya Hindmarch to launch the 30th anniversary limited Mini Universal Bag. Available in two elegant colours — Green and Red — both versions are crafted from 100% recycled plastic materials, embodying city'super's dedication to sustainable living through upcycling. The mini size offers greater portability and flexibility, perfectly suited to the fast-paced urban lifestyle.
This special set also includes the adorable city'super brand ambassador Chef Polar 30th Anniversary Edition Mini Figure. The charming mini figure can be placed in its own mini bag or attached to your shopping bag, accompanying you with warmth and joy on every shopping trip and daily adventure.
city'super 30th Anniversary X A Shoppin' Baby Color Changing Cup Blind Box
city'super continues its support for local creative talent by collaborating with renowned Hong Kong artist Dorophy Tang, creator of the beloved A Shoppin' Baby character. This 30th anniversary limited colour-changing cup blind box series features 3 delightful designs, each depicting A Shoppin' Baby holding different classic city'super shopping bags from various eras, beautifully incorporating multiple Hong Kong cultural elements.
The cups feature magical thermochromic technology — the patterns change colour when hot or cold beverages are poured in, combining fun, functionality, and collectibility.
city'super 30th Anniversary x Global Artisanal Treasures
Le Chocolat des Français Collection
- city'super 30th Anniversary X Le Chocolat des Français Assorted Mini Organic Chocolate Bars Gift Box (3 pcs Set)
- city'super 30th Anniversary X Le Chocolat des Français Assorted Organic Chocolate Gift Box (72g)
Le Chocolat des Français from France insists on using only natural and organic ingredients, crafting its chocolate with 100% pure cocoa butter. This commitment to authentic flavour perfectly aligns with city'super's philosophy.
Both 30th anniversary chocolate gift sets bring the perfect harmony of "French artistry and gastronomic delight" to Hong Kong. The Mini Organic Chocolate Bars Gift Box contains three beautifully designed bars featuring different expressions of Chef Polar. The Assorted Organic Chocolate Gift Box is vibrant and colourful, containing 16 delicate pieces — ideal for sharing joyful moments with friends and loved ones.
city'super 30th Anniversary X Cha Cha Limited Edition Sake Soft Cream
(Exclusive to Times Square Store)
Since its establishment in 2010, sweets house Cha Cha has remained dedicated to selecting premium ingredients and preserving traditional craftsmanship to deliver the pure essence of Japanese desserts.
To honour city'super's 30th anniversary, sweets house Cha Cha has created this limited-edition masterpiece — Junmai Daiginjo Soft Cream. Made with city'super's own private-label sake "Junmai Daiginjo" and rich Hokkaido milk, it offers a luxurious fusion of creamy dairy notes and refined sake elegance. Subtle floral and fruity aromas unfold in perfect balance, delivering a silky, refreshing, and multi-layered tasting experience. The soft cream base is freshly prepared daily, resulting in an exceptionally smooth texture that presents sake in a delightfully new dessert form.
city'super 30th Anniversary X Izumibashi Aged 1996-2026 Sake Gift Set
This limited edition sake set narrates city'super's 30-year journey through time. Izumibashi Shuzo, established in 1857, cultivates its own rice while brewing sake — viewing sake-making as a natural extension of agriculture. This "Produce from the source" philosophy resonates deeply with city'super's commitment to craftsmanship.
The set contains
- Aged 1996 Hareruya Daiginjo (50ml)
- Aged 2006 Yamada Nishiki Junmai Daiginjo (180ml)
- Aged 2016 Namamoto Junmai Sake (300ml)
- Aged 2026 Yamada Nishiki Junmai Daiginjo (500ml)
- A pair of elegant sake cups
A true collector's item worthy of cherishing.
Premium Black Sesame Collection
- city'super 30th Anniversary Premium Black Sesame Paste - Crunchy (110g)
- city'super 30th Anniversary Premium Black Sesame Paste - Silky (120g)
- Tincarbell Egg Bread x Senkintan Black Sesame city'super 30th Anniversary Special Edition (16 pcs)
Popular Japanese bakery Tincarbell has created an exclusive new flavour in collaboration with century-old Senkintan black sesame paste. Senkintan, a respected brand from Kagawa Prefecture, has long been dedicated to natural wellness. Their renowned black sesame paste brings the rich nutrition of sesame into everyday enjoyment.
Japanese Heritage Brands Limited Editions
- Fukusaya Cube Castella - city'super Limited Edition (55g)
- Keishindo Assorted Shrimp Cracker - city'super 30th Anniversary Edition (9 pcs)
- city'super 30th Anniversary X RingoWork Aomori Ripe Apple Juice [Bottle] (720mL)
city'super has always upheld a philosophy of artisan sourcing, working closely from the source with its long-term partners to deliver exceptional gourmet products. For the 30th anniversary, three renowned Japanese brands with rich histories have created exclusive limited-edition items:
Fukusaya
Established over 400 years ago, Fukusaya continues to handcraft its castella using only the finest eggs, sugar, and wheat flour — never a mixer — preserving its classic fluffy and fragrant texture.
Keishindo
With over 150 years of expertise in crafting grilled prawn crackers, the brand uses fresh Japanese shrimp and meticulous handmade techniques to create the finest, most delicate flavours.
RingoWork
A cherished partner since city'super's opening day in 1996, RingoWork produces its premium apple juice using fully ripened Aomori apples, capturing the fruit's natural sweetness and pure flavour.
These three limited-edition products not only embody traditional craftsmanship and carefully selected ingredients, but also celebrate the deep, enduring partnerships city'super has built over many years.
Local Craft Coffee Collaborations
- city'super 30th Anniversary X Taboocha Jasmine Coffee Kombucha (250mL)
- city'super 30th Anniversary X Deadman Coffee Smoked Baltic Porter (330mL)
- city'super 30th Anniversary X Yardley Brothers Blackcurrant Coffee Sour (330mL)
- city'super 30th Anniversary X Mezzanine Makers Sparkling Pineapple Coffee (250mL)
Instead of letting its own-brand drip coffee go to waste, city'super collaborated with four talented local producers — Taboocha, Deadman, Yardley Brothers, and Mezzanine Makers — to transform the surplus coffee into new creations, including refreshing kombucha and artisanal craft beer. This initiative perfectly embodies city'super's dedication to sustainability while supporting local craftsmanship, turning potential waste into something beautiful and full of new possibilities.
city'super 30th Anniversary x Global Artisanal Treasures: Limited Fresh Gourmet Selection
Anniversary Melon & Comté Cheese
- city'super 30th Anniversary Melon
- Les Frères Marchand Comté AOP Grande Garde Raw Milk Cheese - city'super 30th Anniversary Edition (20-24 Months)
For over 30 years, city'super's dedicated procurement team has personally visited production regions worldwide, forging direct partnerships with farms, cheese ateliers, and artisanal producers. This hands-on approach ensures exceptional quality, freshness, and authentic stories behind every product offered to customers.
To mark the 30th anniversary, long-term partners from France, Japan, and beyond have expressed their heartfelt congratulations through the most sincere and thoughtful creations. The premium Japanese Shizuoka Crown Melons underwent a unique cultivation process where the "city'super 30" logo was naturally "tattooed" onto the rind. The anniversary logo on the French Comté cheese is carefully branded by hand by master craftsmen at the cheese workshop. Each piece is truly one-of-a-kind.
Yamagata Otome Ushi Wagyu (over 30 months)
city'super's procurement team personally selects every Yamagata Otome Wagyu at the farm to guarantee only the finest quality reaches the shelves. Since 2013, city'super has partnered directly with Yamaguchi Livestock, the largest cattle farm in Yamagata Prefecture, to procure whole carcasses of these rare "Otome Wagyu" — young virgin cows raised for over 30 months that have never calved.
With more than 150 years of cattle farming heritage since the Meiji era, Yamagata is renowned for producing exceptionally marbled Wagyu. Raised in a stress-free environment with gentle temperaments, these cows grow at their natural pace, resulting in snowflake-like marbling, incredibly tender texture, and fat that melts delicately on the palate.
city'super 30th Anniversary X Schragels Bagel
Schragels was founded by Rebecca Schrage, whose mother is a Hong Kong native and father is Jewish from New York. Her grandparents ran a Jewish deli in New York during the 1950s and 60s, passing down the family bagel recipe through generations. In 2014, Rebecca brought authentic New York-style bagels to Hong Kong by establishing Schragels.
True to its mission of inspiring culinary creativity, city'super introduced this local bagel brand not only for its outstanding quality but also as support for a family preserving culinary heritage. To celebrate city'super's 30th anniversary, Schragels has created a special commemorative bagel. Each one is still handcrafted daily — hand-rolled, boiled, and baked in a stone oven — delivering warm, soulful flavour in every bite.
A 30-Year Legacy of Artisanal Soy: city'super Private Label "Hakataya" Unveils Anniversary Creations
Hakataya, city'super's own-brand tofu house
Since city'super opened in 1996, Japanese Tofu Master Mr. Sasaki Takao has upheld traditional Fukuoka techniques, handcrafting fresh soybean products daily using carefully selected Canadian soybeans. For the 30th anniversary, Hakataya proudly presents the "Art of Tofu" Collection. This special series artfully showcases the distinct flavours, textures, and personalities of various soy products — including rich and firm Momen Tofu, silky smooth Soft Tofu, high-fibre Fresh Okara Soy Pulp, and no-sugar-added Soymilk — transforming them into a range of refined light meals and elegant desserts. Each showcases the natural beauty of the soybean — simple, honest, and masterfully made.
Signature Recommendations
- Hakataya Soymilk Smoothie Mountain (Strawberry / Mango / Black Sesame) — the perfect cool treat for summer
- Kale, Mango Yogurt & Hakataya Soy Milk — a well-balanced blend of rich soy and dairy notes with fresh vegetables and fruit for a healthier indulgence
Dessert Highlights
- Hakataya Soymilk Crème Brûlée Mochi Honey Milk Cream Snail (Original / Pistachio / Chocolate)
- Hakataya Almond Tofu / Soy Milk Pudding
- Hakataya Soy Milk Black Sesame Pudding
Light Meal Highlights
- Handmade Hakataya Tofu with Mixed Pork and Shrimp
- A choice of Hakataya salads
LOG-ON Curated Highlights
city'super 30th Anniversary X Twemco Flip Clock QT-30 (Special Edition) (Orange)
For fans of lifestyle collectibles, LOG-ON presents the highly sought-after Twemco Flip Clock QT-30 Special Edition. This dual-purpose table and wall flip clock showcases exceptional craftsmanship and timeless design, a perennial favourite among design enthusiasts across generations.
LOG-ON is launching an expanded range of 30th Anniversary commemorative items for fans. Don't miss out!
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