Loyalty Program 2026

Introducing the New
super e Membership Programme:
More Rewards, More Flexibility, More You!

Rewards. Enjoy. Converge.

We are thrilled to unveil the reimagined super e membership program, launching 1 Jan 2026, designed with your needs in mind.

Refinement begins with super e, elevating your shopping experience with more immediate rewards, higher flexibility, and instant discounts that make every moment with city’super exceptional.

Why You’ll Love the New Programme:
Instant Discounts Immediate Rewards Variety of Rewards Flexibility Extra Perks

Instant Discounts for Daily Refinement

super e members
super e-gold members

With the new "Member Price" feature launching on 1 Jan 2026, enjoy exclusive savings of up to 10% on a daily curated selection of high-quality, affordable products, all year round. Save instantly on premium items.

Immediate Rewards at Your Fingertips

super e members
super e-gold members

Redeem rewards easier and faster. The new programme starting from 1 Jan 2026 features a significantly lower redemption threshold, allowing all members to access rewards with fewer points, so you can enjoy your benefits sooner.

super e members will receive a HK$10 eCoupon for every 1,000 points accumulated in a year. One HK$10 eCoupon can be used for each HK$30 spent at city’super, city’super neighbourhood, LOG-ON stores, two HK$10 eCoupons for each HK$60 spent, and so on.

super e-gold members can redeem eCoupon(s) in different values with their accumulated loyalty points anytime during the valid anniversary year.

Indulge in a Variety of Rewards

super e members
super e-gold members

We’re spicing things up with exciting new ways to earn points and rewards in 2026:

  • Happy super e Journey: Unlock exclusive eCoupons by completing fun spending missions.
  • Quiz & Earn: Answer simple trivia questions in members-only quizzes to score bonus points effortlessly.

Enjoy Flexibility That Fits You

Exclusive for super e-gold members

For our super e-gold members, starting from 1 Jan 2026, no more waiting for your anniversary date! Redeem rewards anytime as long as you have sufficient points. Choose to be rewarded now with a lower rebate rate or save up for bigger rewards—your benefits, your way.

The following eCoupons (with no minimum spending requirement) are available for redemption anytime as long as you have sufficient points:

  • 15,000 points = HK$150 eCoupon
  • 30,000 points = HK$450 eCoupon
  • 50,000 points = HK$1,000 eCoupon
  • 100,000 points = HK$2,500 eCoupon

Extra Perks for super e-gold Members:

Exclusive for super e-gold members

For our super e-gold members, on top of existing year-round discounts and premium services, we have boosted the rewards even further in 2026: receive an extra HK$50 eCoupon upon upgrading or renewing your membership.

What’s more – During birthday month, super e-gold members will receive an exclusive city’super-branded gift! Refinement begins with super e.

Frequently Asked Questions (FAQs)

  1. When will the new super e membership scheme go live?

    The new scheme will officially launch on 1 (Thu) January 2026. A system-automated transition will occur overnight on 1 (Thu) January 2026. You will see updates in your account via the city'super HK App or website starting from January 2026.

  2. What will happen to my existing loyalty points balance during the system-automated transition?

    Your points earned on or before 31 (Wed) December 2025 will be automatically converted to eCoupons/eCoins of equivalent value, calculated under the old 2025 scheme rebate rates.

    • super e-gold members: Every 40,000 points = one HK$500 eCoupon (min spend HK$1,500) + five HK$100 eCoupons (min spend HK$400 each). Valid until 31 (Thu) December 2026 at city’super, city’super neighbourhood, and LOG-ON physical stores in Hong Kong.
    • super e members: Every 2,000 points = one HK$50 eCoupon (min spend HK$200).
  3. What if I have loyalty points remaining after eCoupons/eCoins conversion during the system-automated transition?

    Any leftover points will be adjusted upward to match the 2025 rebate rate and carried over as loyalty points into the new scheme. No points will be lost. Decimal values follow standard rounding rules.

  4. What if my remaining points aren't enough for an eCoupon conversion?

    All points earned before 31 (Wed) December 2025 will be adjusted upward to match the 2025 rebate rate and carried over as loyalty points into the new scheme. No points will be lost. Decimal values follow standard rounding rules.

  5. What will happen to my eCoins balance (for super e-gold members) during the system-automated transition?

    eCoins earned on or before 31 (Wed) December 2025 will be automatically converted into one HK$500 eCoupon (min spend HK$1,500) and five HK$100 eCoupons (min spend HK$400 each). eCoins will be discontinued under the new scheme. Please redeem other rewards by 31 (Wed) December 2025 if you wish.

  6. Will I lose any value from my points or eCoins during the transition?

    No. The transition is designed to match the original rebate rates and ensures no value will be lost.

  7. How long are the eCoupons converted during the system-automated transition valid for?

    Converted eCoupons will have a validity of 12 months, from 1 (Thu) January 2026 to 31 (Thu) December 2026.

  8. Will my membership status or anniversary date change?

    No. Your membership status and anniversary date remain the same. Upgrading or renewing to super e-gold still requires an annual net spend of HK$30,000.

  9. Can I redeem my points or eCoins before the transition?

    Yes. You may continue to accumulate or redeem under the current scheme until 31 (Wed) December 2025. For super e-gold members renewing after this date, rest assured no value will be lost during the transition.