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Open O Sim Sim

Open Sesame - Begin a Rich Culinary Journey with city'super
Open Sesame - Begin a Rich Culinary Journey with city'super Open Sesame - Begin a Rich Culinary Journey with city'super


Open O Sim Sim

Begin a Rich Culinary Journey with city'super

city'super have carefully curated a selection of premium sesame delicacies, perfectly blending classic rich aromas with exquisite craftsmanship. Whether crispy and tempting snacks, time-honoured traditional pastries, or smooth and rich sesame pastes and refreshing aromatic drinks, each one carries layers of fragrant sesame depth, offering you a healthy yet deeply satisfying taste experience.

Date & Venue:

  • 26 (Sat) Sep – 14 (Wed) Oct 2026
    • @ city'super Times Square, ifc mall & New Town Plaza stores
    • @ city'super neighbourhood AIRSIDE & THE SOUTHSIDE stores
    • @ city'super E-Shop

"Open Sesame To Win" Interactive Experience

city'super presents the all-new "Open Sesame to Win" interactive experience. Put your "Magic Touch" to the test and showcase your keen sense of weight to effortlessly win exquisite rewards.

The challenge sets a target weight of 30g—simply scoop out the right amount of sesame seeds in a single try to succeed and claim an instant prize.

We cordially invite you to visit us in person and try your hand!

Selected Sesame Snack Collection

city'super presents a specially curated range of sesame treats, perfect for daily snacking or gifting.

1) OMAMA Black Sesame Cake 300g

Made from premium black sesame seeds, this treat boasts a rich aroma and a smooth, mellow texture. Crafted using traditional methods, it offers a balanced sweetness with a lingering, pleasant aftertaste. Individually wrapped for easy sharing, it is an excellent choice for everyday snacking or as a gift.

2) AFTERTASTE Crispy Waffle Black Sesame 140g

A classic waffle with a crispy, delicious texture and delightful layers. It features a rich black sesame paste filling that bursts with aroma, leaving you craving more with every bite. Conveniently individually wrapped so you can enjoy this crispy treat anytime, anywhere.

3) SESAONE Black Sesame Nougat 176g

Crafted using a proprietary egg-white whipping technique, this nougat offers an incredibly fluffy, dense, and non-sticky texture. Each piece is packed with the nutritional goodness of over 700 black sesame seeds!

4) JANEEROYALE Sesame Filled Egg Roll 144g

Made from carefully selected, finely ground black sesame seeds, these crispy egg rolls are filled with an extra-rich sesame paste that releases layers of aroma. The combination of the crispy egg roll and the smooth sesame filling creates a rich, dual-textured experience that leaves a lasting, delicious impression.

30th Anniversary Limited Edition: Tincarbell Egg Bread x Senkintan Black Sesame Flavour

Tincarbell Egg Bread x Senkintan Black Sesame city'super 30th Anniversary Special Edition 16 pcs

Popular Japanese bakery Tincarbell has created an exclusive new flavour in collaboration with century-old Senkintan black sesame paste. Senkintan, a respected brand from Kagawa Prefecture, has long been dedicated to natural wellness. Their renowned black sesame paste brings the rich nutrition of sesame into everyday enjoyment.

Selected SesaONE Products Series

SesaONE products are made with carefully selected natural, pure and pollution-free ingredients. An exclusive 8-step rotary blade grinding process produces a finer, silkier sesame powder that goes down smoothly without catching in the throat, allowing for better absorption.

No added sugar, artificial flavours or preservatives.

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