All-new city'super store has landed at AIRSIDE
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All-new city'super store has landed at AIRSIDE
16 Nov 2023 @AIRSIDE B1
After an interval of 18 years, city’super’s fifth branch is making a grand entrance at the new landmark AIRSIDE mall in Kai Tak. Spanning over 25,000 square feet, city’super AIRSIDE is yet another embodiment of the core spirit of city’super – “crafting a better lifestyle.”
The new AIRSIDE store brings together the five elements of “Local Gems”, “Craftsmanship”, “Sustainability”, “First in Hong Kong” and “Ready To Eat”. Offering a total of 18,000 globally curated goods, city’super AIRSIDE leads customers with the pursuit for a quality life to experience the worldwide culinary arts and embark on a premium journey taking off anew in Kai Tak.
Existing super e Member Store Opening Privileges
Promotion period: 16 (Thur) - 30 (Thur) Novemeber 2023
Existing super e members upon single net purchase of HK$300 at city’super AIRSIDE store can enjoy HK$50 discount*.
Local Gems
Simply Tofu-riffic
Tofu, bean curd sheets and fermented bean curd are important in Hong Kong’s culinary culture. Soybean World showcases this local speciality, featuring brands like Shu Kee, founded in 1941 and now in its third generation with a “quality first” commitment; as well as the century-old Liu Ma Kee and other offerings from Lamma Island and Southeast Asian countries. Here, customers can experience a wide range of soybean products from around the world.
Local Brands
Explore our curation of local brands and appreciate their craftsmanship. These include Chua Lam Colorful World, the personal brand of renowned gourmet and writer Mr Chua Lam. You will also find products from local honey brand ForME Honey, as well as produce by local farmers from Lantau Island’s Yi O Village.
Hong Kong Icon: Camel
The popular Camel brand, which has stood the test of time and serves as a witness to Hong Kong’s changes and development, is a true local icon. Camel’s brand new and award-winning “Double Happiness” thermal flask series is exclusively available at the new store. The two lovebirds symbolise moments of joy and the idea that good things come in pairs.
Sustainability
Grow Smart, Grow Local
We are committed to promoting sustainable development and emphasising food quality. We collaborate with local farmers, and customers can find a fully controlled hydroponic smart farm established by local agritech enterprise Farmacy HK. This allows them to pick and purchase hydroponic herbs grown in-store while saving on irrigation water and reducing carbon emissions.
Sustainable Seafood
We also advocate for local aquaculture and sustainable seafood. Hong Kong Aquaculture and Oasis are among the local brands. Both brands are certified by the AFCD “Accredited Fish Farm Scheme” and use the iki-jime slaughter method to reduce fish pain and stress. They also employ disinfection of seawater and ultra-low-temperature freezing to preserve the original flavours of fish.
Third time lucky! city’super has partnered up with local craft beer brewery Deadman Brewery for our third collaboration and we are proud to present the city'super X Deadman Pumpkin Lager, perfect for the fall season! Echoing our philosophy in supporting sustainable practices, we have chosen to put US brand Libby’s 100% Pure Pumpkin to good use. This product can be found in city’super stores, and the near-expired (several days before the best before date) but high-quality stock will be used to make this delicious lager.
city'super X Deadman Pumpkin Lager (Alc. 5%)
Exclusively available at city’super and made in Hong Kong, this pumpkin lager is crafted with pumpkin from the US, barley malt, yeast and other ingredients. It has a bready, light caramel and toffee malt flavour with floral and light minty hops and notes of pumpkin. Lightly fruity esters are present from high temperature lager fermentation.
Craftsmanship
Japanese Epicurean Paradise: Kura
The Kura section is not unlike a traditional Japanese family’s treasure trove. It features authentic ingredients sourced from Japan by experienced Japanese buyers and experts. Exclusive imports include rice, condiments, Hakataya bean products, pickles and products from the renowned broth shop Kayanoya. Discover over 100 simple “Kura no Chie” cooking memos, sharing ingenious Japanese cooking ideas, and learn to cook healthy dishes as you savour the essence of traditional Japanese home cooking.
A Culinary Fusion: Parmigiano Reggiano Cheese Dry Aged Beef
For the first time in-store, we offer beef, from the Heritage Breed-Belted Galloway cattle originating from Scotland, that has been aged for 90 days using Parmigiano Reggiano cheese. The breed has a rare yield and offers a rich beef flavour, augmented here with a unique cheesy taste.
Artisanal Grandeur: Pane e Pace
The ancient Italian town of Matera is known as the “City of Bread” in Italy. We bring you Pane e Pace, a bakery brand rooted in Matera with over 100 years of history, allowing you to taste the unique thousand-year-old rustic craftsmanship of Italy.
First in Hong Kong Specialty Brand
Sweet Legacy: Fukusaya
On the occasion of its 400th anniversary, Fukusaya, a famous cake shop founded in Nagasaki in 1624 (the first year of the Kanei era), crafts every cake following its 400-year-old recipe, from cracking the eggs and mixing to pouring and baking. The entire process is completed without the use of mixers or preservatives, ensuring that the cakes are freshly made and delivered to the store in optimal condition and in limited quantities.
Next Level Potato Chips
The deluxe version of Calbee returns to city’super! In addition to the new potato chips, we also bring you the luxurious Potato Crispy fries, offering an unforgettable crispy texture.
Ready to Eat
Taste the Good Life
The newly added Tofu Deli Hakataya series offers healthy Japanese and Western dishes prepared using fresh Japanese bean products made daily by Hakataya. It offers a range of low-carbohydrate and high-protein dishes and vegetarian options, providing various healthy meal choices for you.
Create Your Own Meal
“Create Your Own Meal” Zone
The “Create Your Own Meal” Zone embraces the Japanese Ichiju Issai philosophy of simplicity in cooking and dining, which sets out the principle of one main dish and one soup to go with rice. Customers may choose from a wide array of high-quality options to create their own combo meal. Some recommended choices are seafood soup, mushroom soup, meatball soup, grilled beef steak, tofu steak and three different kinds of healthy rice.
Inari Sushi
The Inari Sushi Series will also make its debut at the AIRSIDE store, featuring the high-quality inari tofu pockets produced by Matsuda Foods from Osaka. Matsuda Foods has more than 75 years of expertise of making soybean products and fried beancurd. Matched with all kinds of sashimi, meat, vegetables and fruit, the fully- tuffed inari sushi and platters show off brilliant colours, are pleasing to the eye and will delight your palate with every bite.
Demonstration
Les Frères Marchand Cheese Tasting & Appreciation by French Cheese Craftsman
Date: 25 (Sat) - 26 (Sun) Nov
Time: 3:00 pm – 5:00 pm
Les Frères Marchand has over a century of expertise in maturing cheeses to perfection. Through insightful demonstrations of their craftsmanship, you will have the opportunity to fully appreciate the art of cheese-making.
Date: 25 (Sat) - 26 (Sun) Nov
Time: 12:00nn - 2:00 pm, 5:00pm - 7:30 pm
The coffee master from the famous Japanese coffee brand HARIO will demonstrate hand drip coffee and siphon coffee, sharing their coffee expertise.
Opening Activity
Celebrate and capture your happy moments together: local illustrator Moving Drawing will create an unique artwork for you on the spot.
Date: 25 (Sat) – 26 (Sun) Nov
Time: 2:00pm - 6:00 pm
Upon a single net purchase of HK$500 or above at city’super, receive a limited-edition luggage tag and a commemorative sketch by Moving Drawing. All redemptions must be made on the same day*.
New Store Privileges
All gifts have been redeemed
The exclusive limited-edition Universal Bag by Anya Hindmarch x city’super that promotes sustainable development is now available in a special orange colour variant at the new store.
Upon a single net purchase of HK$1,000 or above at city'super, receive an Anya Hindmarch x city’super orange Universal Bag (original price HK$130)*.
Happy GLAZE, a highly creative Hong Kong brand, has made its debut at the AIRSIDE store. Their extra crispy croissant paired with a selection of toppings is a must-try for those seeking delightful, innovative snacks.
During the opening period, enjoy a buy-2-get-1-free offer on any item at Happy Glaze*
Upon a single net purchase of $300 or above with a Disney．Love Nature item, redeem an environment mesh bag at HK$48 (original price HK$100)*.
Upon a single net purchase of HK$300 or above at city’super, redeem a city’super Chef Polar – the farmer version at HK$228 (original price HK$398).
Little Mermaid
Upon a single net purchase of HK$120 or above at city’super AIRSIDE store Little Mermaid counter, receive a picnic mat*.
Paul Lafayet
From 16 (Thur) Nov to 30 (Thu) Nov 2023, upon a single net purchase of HK$150 or above at city’super Paul Lafayet counter, receive a Mini Crème Brulée*.
ROYCE'
From 16 (Thur) to 18 (Sat) Nov 2023, upon a single net purchase of HK$250 or above at city’super ROYCE' counter, receive a box of Ishigakijima Shimatogarashi Cookies*.
Fresh Start, city’super’s own brand Junmai Daiginjo, symbolises good beginnings. Collaborating with Dewatsuru from Akita, we have crafted a smooth, gentle sake with a lingering floral and fruity aroma. For the city'super house red wine, a blend of Merlot and Cabernet Franc, offers a vibrant flavours of wild blackberries, plus floral notes and woody aromas.
From 16 (Thur) Nov to 15 (Fri) Dec 2023, enjoy 20% off discount upon purchases of city’super Fresh Start Junmai Daiginjo and city’super Chateau la Croix Mazeran Saint-Emilion Grand Cru the vintage 2019*.
「Disney．Love Nature」
For the first time, city’super is collaborating with Disney to launch Disney．Love Nature featuring limited-edition collection at the AIRSIDE store. The collection features Disney characters in nature-themed designs to encourage people to pay attention to their everyday health and wellness.
Over 200 limited edition food and lifestyle products with the "Disney．Love Nature" theme, include but not limited to:
• Oatmeal
• Herbs and spices
• Fresh juices
• Sustainable seafood that meets sustainable fishing standards
• Exquisite kitchenware
• Environmental bags, and more
These items will make special appearances at the store, allowing customers to embrace a healthy lifestyle in harmony with nature alongside fan-favourite Disney characters.
Terms and Conditions
- This offer is only applicable from 16 (Thur) – 30 (Thur) Nov 2023.
- The deadline for registration for existing super e members is 13 (Mon) Nov 2023. Anyone registering after 13 (Mon) Nov 2023 will be considered as a new member, and will not be entitled to receive this HK$50 eCoupon.
- This offer is only applicable at city’super AIRSIDE store.
- This offer is only applicable at city’super AIRSIDE store.
- The registration period for new super e members is 10 (Fri) November to 1 (Fri) December 2023. Any member who registers after 1 (Fri) December 2023 will not be entitled to receive this HK$50 eCoupon.
- The HK$50 eCoupon will be credited to the eligible member’s app account on 4 (Mon) Dec 2023. Newly registered members can enjoy the offer from 6 (Wed) Dec 2023 – 5 (Fri) Jan 2024. Please log in to the city’super HK app to check the eCoupon details and period of validity.
- This offer is only applicable to members who have successfully registered through the designated registration link or the related QR code. Members who register through other methods will not receive a $50 discount.
- All cancelled transactions or shopping refunds will result in the automatic deduction of points obtained from them, including the extra loyalty points earned from specific promotions.
- City Super Limited reserves the right to amend the terms and conditions without prior notice, and of final decision on all matters of dispute.
- Limited quota, while stocks last. (Exclusive limited-edition Universal Bag by Anya Hindmarch x city’super: 500; Happy GLAZE complimentary items: 200; Disney Environmental Mesh Bag: 1,000; city’super limited-edition luggage tag and Moving Drawing commemorative sketch: 100 sets, 50 each day; Paul Lafayet Mini Crème Brulée: 50 each day).
- The offers are only applicable to city’super AIRSIDE store.
- Redemption offer cannot be refunded, redeemed for cash or used as a cash equivalent, or exchanged for other products or discounts.
- All redemptions must be made on the same day.
- Each receipt is for one-time use only and must be presented at the time of payment upon redemption. Only one gift can be redeemed in each single transaction.
- Photocopying, damage or alternation of the receipt will not be accepted. The receipt is non-transferable. The receipt shall be marked by City Super Limited upon redemption.
- Happy GLAZE opening offer: Maximum of 4 products can be purchased. The complimentary product must be in the same category as the paid product and the complimentary item must be redeemed immediately with the purchased item. The complimentary offer applies to the item of lower value.
- City Super Limited reserves the right to amend the terms and conditions without prior notice, and of final decision on all matters of dispute.
