Kubota

KUBOTA Junmai Daiginjo (720mL)

SKU: 301491062

KUBOTA Junmai Daiginjo  (720mL)
KUBOTA Junmai Daiginjo  (720mL)

Kubota

KUBOTA Junmai Daiginjo (720mL)

SKU: 301491062

$190.00 Regular price
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Details

Origin

Japan

Origin: Japan

Storage Condition

Keep refrigerated

Storage Condition: Keep refrigerated
  • One of city’super’s top five best-selling sakes
  • Made from the famous Gohyakumangoku rice grown in Niigata Prefecture
  • Has elegant aromas of pear and melon, with well-balanced acidity and fruitiness

Cheers with Kubota: Economics of Sake

  • One of city’super’s top five best-selling sakes
  • Made from the famous Gohyakumangoku rice grown in Niigata Prefecture
  • Has elegant aromas of pear and melon, with well-balanced acidity and fruitiness

How does the economy affect the taste of sake? During the bubble economy era in the 1980s, mass production of low-quality sake led to a vicious circle of price competition. While the economy boomed and manual labour was replaced by white-collar work, there was less need for salt and calories, changing urbanites’ eating habits.

The 4th president of Asahi-Shuzo, Mr. Toru Hirasawa, was determined to produce high-quality sake that people value. He joined hands with like-minded Teiji Shima, the head of Niigata Brewing Laboratory, to launch the Tokyo X project. The first sake developed under the project back in 1985 was “Kubota‧Senju”. Using the name “Kubota”, as when brewery was founded, it made Niigata sake newly fashionable, and demonstrated a determination to reform.

Click here to explore more about the brand


*Under the law of Hong Kong, intoxicating liquor must not be sold or supplied to a minor in the course of business.

*根據香港法律,不得在業務過程中,向未成年人售賣或供應令人醺醉的酒類。

Keep refrigerated

*Photo for reference only.

Cheers with Kubota: Economics of Sake

  • One of city’super’s top five best-selling sakes
  • Made from the famous Gohyakumangoku rice grown in Niigata Prefecture
  • Has elegant aromas of pear and melon, with well-balanced acidity and fruitiness

How does the economy affect the taste of sake? During the bubble economy era in the 1980s, mass production of low-quality sake led to a vicious circle of price competition. While the economy boomed and manual labour was replaced by white-collar work, there was less need for salt and calories, changing urbanites’ eating habits.

The 4th president of Asahi-Shuzo, Mr. Toru Hirasawa, was determined to produce high-quality sake that people value. He joined hands with like-minded Teiji Shima, the head of Niigata Brewing Laboratory, to launch the Tokyo X project. The first sake developed under the project back in 1985 was “Kubota‧Senju”. Using the name “Kubota”, as when brewery was founded, it made Niigata sake newly fashionable, and demonstrated a determination to reform.

Click here to explore more about the brand


*Under the law of Hong Kong, intoxicating liquor must not be sold or supplied to a minor in the course of business.

*根據香港法律,不得在業務過程中,向未成年人售賣或供應令人醺醉的酒類。

Keep refrigerated

*Photo for reference only.

Kubota

KUBOTA Junmai Daiginjo (720mL)

SKU: 301491062

$190.00 Regular price
/