- Brand Concept
In 1927, Seijo Ishii opened a grocery store that sold fruits, canned food and snacks in Seijo district, Setagaya, Tokyo. To meet rising customer demand, Seijo Ishii expanded its product lines significantly to include wine, cheese, cooked food and other grocery items. In 1976, Seijo Ishii rebranded itself and reemerged as a supermarket. By now, Seijo Ishii prides the ownership of more than 200 physical stores.
A new original series “desica”, which stands for “Delights Seijo Ishii Chef Approved”, was launched to celebrate the 90th anniversary of Seijo Ishii. It is the testament to the superior quality and full of delight that can only be delivered by Seijo Ishii. This was made possible by the technique of the chefs and procurement skill of the buyers, as well as the help of our trusted manufacturing partners. This collaboration allowed us to offer our signature recipe to customers who did not have easy access to our stores.
