Beyond the Vines
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Beyond the Vines
2 (Fri) – 19 (Mon) Feb 2024
@ Harbour City, Times Square, ifc mall, New Town Plaza & AIRSIDE stores
@ E-Shop
Japanese strawberries are in season and it’s the best time to savour this incredible fruit! city’super has partnered up with local Japanese farms to directly bring in the most premium strawberries where quality and freshness are guaranteed. Get your hands on these luscious, ripe strawberries and treat your friends and family. The enticing sweetness and juiciness of these strawberries will leave a lasting impression you won't want to forget!
E-Shop Feb Deal Alert!
Japanese Strawberry Time-limited Pre-order Offer
It’s strawberry season, and we simply can’t get enough of this beautiful, delicious fruit! city’super is delighted to bring you a selection of the season’s freshest strawberries from our partner farms in Japan. From now until 29 Feb 2024, you can enjoy 10% off* exclusive discount offer by pre-ordering Japanese strawberry gift boxes exclusively from E-Shop – don’t miss out!
city'super Recommendiations:
Japan Fukuoka Ise Farm Amaou Strawberry Gift Box - No Chemical Pesticide
Ise Farm cultivates insects and microbes, which are natural predators to harmful insects or pathogens, to replace agricultural chemicals. As a result, the farm can grow healthy, tasty strawberries without the use of chemicals.
Ishikawa Farm Ayamihime Gift Box
A rising star in Fukuoka strawberries. Developed independently over six years, these strawberries boast a vibrant red colour, rich flavour, and a perfect balance of sweetness and acidity. The farm prioritises natural environmental predators during cultivation, minimising the use of chemical pesticides.
Say Hello to Our 3 Japanese Strawberry Direct Farms
city’super is very proud to introduce three of our new direct farm partners from where we source our exquisite Japanese strawberries. Find out more about these premium farms’s cultivation technique and must-try strawberry below!
Japan Kumamoto Inoue Farm Yubeni Strawberry
The strawberries from Inoue Farm are grown entirely under natural sunlight. Compared to strawberries grown using artificial lighting, the natural cultivation method allows the strawberries to grow slower, resulting in a higher level of natural sweetness.
Japan Kumamoto Haraguchi Farm Beni Hoppe Strawberry
Located in Ueki-machi, northern Kumamoto Prefecture, Haraguchi Farm has 18 years of experience in cultivating strawberries. They conduct rigorous soil analysis every year, utilising rice bran and sunlight to disinfect the soil after each season, which allows them to grow strawberries with the perfect balance of sweetness and acidity.
Japan Yamashita Farm Amaou Strawberry
city’super is the exclusive retailer of Yamashita Farm’s Amaou strawberries. Located in Kurume City in Fukuoka Prefecture, Yamashita Farm has introduced the latest temperature control system and cultivates strawberries using mineral-rich natural groundwater. Classical music is played in the greenhouse to reduce stress for both the staff and the plants. The farm also strives to minimise the use of pesticides.
New Varieties of Strawberries to Watch Out for in 2024
Strawberry season is always exciting at city’super, as our expert buying team works hard to bring you the best strawberries to be savoured. This year, we’re introducing two new varieties of Japanese strawberries that we think you’ll adore. Bring them home from your nearest city’super store today!
Japan Fukuoka Ishikawa Farm Ayamihime Strawberry
Ishikawa Farm is located in Fukuoka Prefecture, Kyushu. Young farmer Yuichi Ishikawa has spent six years developing a new variety of strawberries called “Ayamihime”. It boasts a perfect balance of sweetness and acidity with an intense aroma, which is considered the rising star of Fukuoka strawberries.
Japan Saga Ide Farm Ichika Strawberry Gift Box
Mr Ide has been cultivating strawberries for 50 years in Saga Prefecture, including the popular varieties of Ohkimi, Tenshinomi and Snow Rabbit. This year, the farm is bringing you a new variety of strawberries - "Ichika” with extra large fruit, deep red colour and firm flesh. The strawberries are low in acidity, very juicy, and perfect for kids.
Peace of Mind:
Japanese Strawberries Free of Chemical Pesticide or Fertiliser
Fun fact in cultivation - mostly synthetic, pesticides contain harmful chemicals that can contaminate soil, water and other vegetation, and can be toxic to many other organisms like birds, fish, beneficial insects and non-target plants. Committed to sourcing high-quality and safe produce from reputable farms, city’super is proud to recommend the below strawberries grown without the use of chemical pesticides or fertilisers.
Japan Fukuoka Ise Farm Amaou Strawberry - No Chemical Pesticide
Ise Farm utilises the breeding of insects and microorganisms (such as ladybugs or pathogens) as a substitute for pesticides by taking advantage of the characteristics of these natural predators to control pests. In doing so, they’re able to produce Amaou strawberries that are free from pesticides and are not affected by pests.
Japan Saga Ide Farm - Tenshinomi Strawberry - No Chemical Pesticide/Fertiliser / Ohkimi Strawberry - No Chemical Pesticide/Fertiliser
Located in Saga Prefecture, Ide Farm specialises in pesticide-free strawberry cultivation. They don’t use chemical pesticides or fertilisers, and instead rely only on registered organic materials for manual pest control. Soil cultivation plays a crucial role in a pesticide-free environment, so the farm takes extra preventive measures such as the use of beneficial insects and fermentation products to combat diseases and pests.
For Picnics, Hikes & Beyond:
Strawberry Snacks On the Go
Apart from fresh strawberries that are in season, fans of the adorably sweet fruit can also relish in strawberry-flavoured chocolate and freeze-dried strawberries on the go. Bring home our recommended products from your nearest city’super store today!
Oacenter Neji Bolt & Nut Shaped Chocolate – Strawberry
These playfully shaped chocolates in flavours of strawberry can actually be turned – just like real nuts and bolts! Taking inspiration from the steelworks and utilising 3D printing technology to craft these delectable chocolates, the level of realism is incredibly high.
Natierra Organic Strawberries
USDA certified organic strawberries are sliced and freeze-dried, which removes most of their moisture and adds a crunch that makes them absolutely irresistible, yet still retains nearly all of their vitamins and fibre. Eat them directly or add them to trail mixes and cereal.
One Voucher, Six Strawberry Varieties:
city’super Direct From Farm Strawberry Redemption Voucher
Want to savour different varieties of strawberries and enjoy our amazing bundle prices without the pressure of finishing all the fruits in a short period of time? Grab the city'super Direct From Farm Strawberry Redemption Voucher from E-Shop or visit physical stores, and redeem the strawberries whenever you want within the redemption period. A great gift for your strawberry-loving friends or a lovely treat for yourself!
Seasonal Special: city'super Direct From Farm Strawberry Redemption Voucher
Each voucher can redeem 6 packs of Japanese strawberries from 6 selected direct farms (one pack from each farm) at physical city’super physical stores*.
📆Selling Period: From now until 19 Feb 2024
🛒Redemption Period: From now until 15 Mar 2024
Selected Direct Farms:
🍓Ide Farm in Saga Prefecture🍓Ise Farm in Fukuoka Prefecture
🍓Ishikawa Farm in Fukuoka Prefecture
🍓Yamashita Farm in Fukuoka Prefecture
🍓Inoue Farm in Kumamoto Prefecture
🍓Haraguchi Farm in Kumamoto Prefecture