Platinum Vitality


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Platinum Vitality

22 (Thur) June – 5 (Wed) July 2023
@ Times Square, Harbour City, ifc mall & New Town Plaza stores
@ E-Shop

Regardless of what stage of life you are in, it is important to maintain a high quality of life and enjoy leisure time. In order to enhance the quality of life for seniors and alleviate the burden on family caregivers, city'super has assembled a series of high-quality elderly-focused products for the Platinum Vitality promotion, focusing on four aspects: clothing, food, living and mobility. These products include a fashionable dining bib, a variety of soft meals, tools for maintaining home safety, and convenient tools to help with mobility, providing high-quality choices for seniors and supporting the physical and mental needs of caregivers.

During the promotion period, city'super will collaborate with Hong Kong Adventist Hospital – Stubbs Road on a health seminar for the elderly and their caregivers, and with Captain Softmeal on soft meal demonstration and tasting sessions, welcoming all those who care about the quality of life of seniors and family caregivers.

Beauty for All Ages:

Fashion for Seniors

Beauty has no limits when it comes to age and gender. Looking great and feeling beautiful make everyone happier and more confident. Specialising in producing bibs, Rhys says that its senior customers feel happier and are more willing to communicate with their family and friends after putting on a beautiful bib. These aren’t just adaptive fashion items that can make mealtimes easier, but are also great conversation starters.

About the Brand
Rhys is a local enterprise that makes accessible clothing, accessories and textile products created from the users’ perspective. It is committed to supporting women and those with disabilities through flexible job opportunities, and encouraging them to showcase their strengths and live happy, independent lives.

Popular Products
Rhys’s products are carefully designed so they are stylish and very easy to care for. The waterproof fabric has been thoughtfully chosen to prevent tea or soup spills from staining clothes. Velcro or button designs are incorporated in the back and underarm areas, so they’re easy to put on and remove.

  • Rhys Mealtime Protector - Yesterday Once More
  • Rhys Mealtime Protector - Rise and Dance
  • Rhys Mealtime Protector in Shirt Style
  • Rhys Mealtime Protector with Bowtie

  • Other Useful Products:
  • Rhys Wheelchair Side Pocket
  • Rhys Cross-body Bag - Now You Can't See Me
  • Fashion-for-Seniors

    Fashion-for-Seniors

    For the Silver-haired:

    Tasty Chinese, Western and Japanese-style Soft Foods

    city’super’s dedicated buyer for elderly care products says that ready-to-eat soft foods can reduce inconvenience for both seniors and their caregivers when it comes to meal preparation, allowing those who have difficulties chewing or swallowing to easily enjoy meals together with their families. city’super is delighted to bring you a variety of easy-to-chew and easy-to-swallow meals and desserts in Chinese, Western and Japanese styles, so silver-haired folks can have more fun and quality time with their families.

    Suitable for:

    People who need to slowly ease back into their normal diet after an operation

    People who have an oral condition or difficulty swallowing

    Part of meal planning for healthcare institutions, nutritionists and caregivers

    Elderly people whose chewing and swallowing ability has deteriorated and rate of absorption has slowed

    Labelled based on the hardness of the food, meals from the range are separated into four categories: U1 Easy to Chew; U2 Crush with Gums; U3 Crush with Tongue; and U4 No Mastication.

    Soft-Foods

    House Jelly - Peach Flavour
    This low-calorie product can hydrate the body and also help to maintain gut health.

    Soft-Foods

    Ever-Smile Demi-Glace Hamburger Mousse / Sweet and Sour Pork Style Mousse
    Made in Japan. These products can be stored at room temperature, are portable and can be reheated in a microwave. UDF3 grade means that the food is soft enough to be broken down with the tongue. The ingredients retain their original shape, but are much more tender compared to untreated food, which also solves the issue of uneven texture in homemade purées.

    Soft-Foods

    Maruhanichiro Yellowtail Teriyaki Style Paste
    The brand is a top manufacturer of Japanese frozen elderly food. UDF4 grade means the food is easy to swallow. Can be reheated in a microwave or enjoyed directly.

    What’s more, we also offer a range Sanshin Dietary Aid Tableware that can help keep food warm to give elderly people a better experience.

    High-quality Nutritional Supplements for Busy Urbanites

    Our everyday diets provide our bodies with the essential nutrients, which is why it’s important to choose the correct food and drinks for your body. However, it’s not easy to consume large amounts of certain foods just to obtain specific nutrients – and this is where premium and highly effective nutritional supplements come in.

    city’super has handpicked three popular supplements perfect for the lifestyles of modern city dwellers. Which one is most suitable for you and your family?

    High-quality Nutritional Supplements

    Enhance Blood Circulation: Ma Pak Leung Kin Po Pill
    Designed to treat weak tendons and muscles, and can effectively clear dampness and heat while nourishing the body. Suitable for those who lack regular exercise or suffer from dampness of the body. Can help improve yang energy, enhance blood circulation and improve agility of the limbs.

    High-quality Nutritional Supplements

    Comprehensive Anti-ageing: Japan NeoYouth NMN15000+12000Ex Quintuple Formulae
    This product can help repair damaged DNA gene cells, efficiently activate the Sirtuins longevity genes, and reverse signs of ageing while offering a range of health benefits such as significantly increasing NAD+ levels, accelerating body recovery, enhancing immunity, promoting metabolism, helping eliminate fatigue, improving endurance during exercise and enhancing memory. It is safe and reliable,and has been certified by GMP and HACCP; is recognised by the Hong Kong Medical Association; is non-GMO and gluten free; and comes with a Certificate of Analysis. Made with Japanese ingredients and manufactured in Japan.

    High-quality Nutritional Supplements

    Bone Health Support: Wyeth Enercal Plus Ready-to-mix Balanced Nutrition Drink
    Designed for healthy adults, this product contains 23 nutritional ingredients and a bone health formula to help maintain bodily functions and muscle mass, and support bone health.

    Hong Kong-style Soft Meals for Golden Agers

    Food gives our body nutrients, but more importantly, it can also create emotional connections and fond memories. For Hongkongers old and young, there is immense pleasure in savouring local Hong Kong-style dishes. Local social enterprise Senior Deli has launched a series of Hong Kong-style soft meals offering delicious, authentic flavours.

    Chinese-style Senior Deli Mousse Carefood
    Categorised as IDDSI 4 grade, these soft meals are made using the same ingredients as the original dishes, and the purée is shaped using a variety of realistic moulds to make them more appetising. Each box of soft meals contains meat and a variety of vegetables to meet different nutritional needs. With special, delicious sauces, they offer a feast for the eyes and palates, providing the joy of eating to those with difficulties swallowing. The special range of Hong Kong-style flavours is perfect for elderly people, such as Buddha Jumps Over the Wall, chicken feet with black bean sauce, fish fillet in tomato sauce, teriyaki chicken wings and braised ribs.

    Senior Deli Clear Thickener
    Formulated with xanthan gum, this is specially designed for those who have difficulty swallowing. Coagulation powder is mainly used to improve and increase the viscosity of liquids, and can quickly solidify various hot and cold beverages and liquid foods. It helps to change them into a consistency that reduces the risk of choking, allowing people with dysphagia to eat safely while getting enough water and nutrients.

    Recommended: Useful Mobility Aids for Seniors

    Regardless of our stage in life, there is always a need for mobility and social interactions. Well-designed tools and equipment can help senior members of our family connect with their friends whenever they want, which is important for good mental health and can reduce the pressure on caregivers. Head on over to city’super and discover a range of useful mobility aids, and show your love and care to the silver-haired folks in your life and their caregivers.

    Whill Wheelchair F
    This stylish scooter is equipped with a detachable battery that can be easily charged indoors. It’s controlled with a 360-degree joystick, making it easy to navigate over 5cm-high steps and around tight spaces.

    Tacaof Walker Trolley
    This foldable, medium-sized walking cart is convenient for carrying and storing items. It can also be easily converted into a seat with a thick, soft cushion that provides comfort for long periods seated and helps to reduce hip pain. The shopping cart has a large capacity, making it easy to carry around essential items while walking and shopping without pressure or discomfort.

    Eldpathy Adjustable Walking Stick Umbrella
    This easy-to-use umbrella is sturdy and durable with a stylish design. The handle is coated with an anti-slip paint, while the tip features a non-slip rubber pad made from car tyre material to ensure safety and grip. It also has a no-button switch and can be adjusted to five different heights.

    Happy Living: Senior-friendly Bathroom Essentials

    Creating a safe home environment is particularly important for those living with elderly family members, as it can help prevent accidents and make the caregivers’ job easier. You can improve the seniors’ quality of life by understanding their everyday needs and adding premium anti-slip mats and shower chairs in the bathroom. Shop for these two specially selected bathroom essentials at city’super.

    Tacaof Shower Chair
    A lower backrest position allows caregivers to easily clean the patient’s back. The backrest’s concave design avoids contact with the spine to offer extra comfort. It can be folded for easy storage. The chair legs come with a height adjuster, allowing the height of the seat to be adjusted with ease.

    Tacaof Anti-slip Shower Mat
    Suitable for anyone, this mat can prevent slipping and falling during showers or baths. The back comes with suction cups that can firmly attach the mat to the bathtub or bathroom floor. It is recommended for use in bathtubs or slippery environments to improve safety.

    city’super x Hong Kong Adventist Hospital-Stubbs Road:

    Free Health Seminar for the Elderly and Their Caregivers

    city'super has joined hands with Hong Kong Adventist Hospital-Stubbs Road to offer support to caregivers of the elderly to bring silver-haired folks better quality of life. We are hosting health seminars online and offline with the goal to provide valuable knowledge and resources to caregivers so they can better understand the needs of the elderly and help them live happily and positively.

    Those who have successfully registered for the seminar will receive a HK$300 gift voucher for a health assessment at Hong Kong Adventist Hospital-Stubbs Road^; participants who attend the in-person seminar will also receive a gift pack* with goods for elderly care.

    Facebook Livestream:

    First session - bone health and nutritional supplements

    Second session - cognitive impairment

    In-person seminar:
    Registration deadline: 23 (Fri) June 2023, 12:00nn
    (while stocks last)

    Seminar Details
  • Date: 25 (Sun) Jun 2023
  • Time: 3:00pm - 4:00pm (first session), 4:30pm - 5:30pm (second session)
  • Venue: superlife culture club at city'super Times Square store
  • Target Audience: caregivers of the elderly and people with senior family members
  • How to Join: online via city'super Facebook Livestream and in-person seminar
  • Admission fee: free

  • Topics:

    First session: bone health and nutritional supplements
    Healthy diet for the elderly and appropriate nutritional supplements to reduce the risk of falls and fractures

    Second session: cognitive impairment
    Lifestyle factors that have been linked to cognitive decline in the elderly

    Speaker: Dr. Mia Holm PhD RD
    Manager, Lifestyle Management Center
    Hong Kong Adventist Hospital - Stubbs Road
    Registered Dietitian (Canada); PhD in Public Health (USA)

    Dr. Mia Holm obtained her PhD in Public Health with specialisation in Community Health Education and she currently works at Hong Kong Adventist Hospital-Stubbs Road. Her dissertation focuses on the behavioural impact of knowledge on disease risk reduction. Dr. Holm held teaching and management positions at the School of Public Health, HKU and CUHK, respectively. She is also a registered dietitian with the College of Dietitians of Ontario (Canada),and had practiced clinical dietetic in North America for over a decade.

    From seasoned clinical dietitian to public health specialist, Dr. Holm is also a sought-after speaker and a regular media contributor on the topics of plant-based nutrition and lifestyle medicine.

    ^Terms and conditions apply, please refer to the gift voucher for the details. *Each participants who attend the in-person seminar is entitled to one gift. While stocks last. Each registered customers can register for one timeslot only, and a maximum of two tickets can be registered per each successfully registered customer. Terms and conditions apply.
    Senior-friendly Cuisine:

    Soft Meal Cooking Demonstration and Shikusawa Juice Tasting Sessions

    To help seniors and caregivers learn more about soft meals and healthy products, city’super is going to hold a series of free tasting and demonstration sessions regarding to soft meal and shikusawa juice at our stores. All are welcome to join.

    Soft Meal Demonstration and Tasting Sessions
    Chef Ma Wing Shing, from Captain Softmeal, will introduce easy-to-chew and easy-to-swallow soft meals, and demonstrate soft meal cooking methods while sharing useful tips and tricks. Participants can also try what soft meals taste like.

    Details of the event:

    Date: 22 (Thur) June 2023
    Dishes: Tomato Onion Pork Chop, One-bite Egg Yolk Meat Dumpling

    Times Square store
    12:30pm-1:00pm

    Harbour City store
    3:30pm-4:00pm

    Date: 1 (Sat) July 2023
    Dishes: Teriyaki Chicken Leg, Chicken Siu Mai

    New Town Plaza store
    12:30pm-1:00pm

    About Chef Ma Wing-Shing:
    Chef Ma has been in the food and beverage industry for over 20 years and possesses extensive professional skills in both Chinese and Western cuisine. In recent years, he has been working in elderly nutrition and designing soft food recipes for elderly people, raising public awareness of care food.

    Shikusawa Juice Tasting Sessions
    Research shows that shikusawa juice may help prevent blood sugar spikes and inflammation, improve memory, and reduce the risk of cardiovascular disease. Enjoy it with sparkling water to make it refreshing and perfect for summer.

    Date: 22 (Thur) June – 5 (Wed) July 2023
    Four physical stores

    Promotional products are available on selected E-Shop or at selected stores only. While stocks last. The above product details are subject to change without prior notice. Photos are for reference only.