Strawberry 2022

 

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Beyond the vines

14 (Fri) Jan – 10 (Thurs) Feb 2022
@ Harbour City, Times Square, ifc mall & New Town Plaza stores

Miss eating strawberry in Japan? Our buyers have visited the best Japanese farms in our “Direct from Farm” programme and selected top-quality strawberries to be flown directly to Hong Kong so you won’t miss out on the fresh sweetness. Plus, we have strawberry snacks, desserts and products in store.

Pre-order Whole Case Japanese Strawberries

Calling all strawberry fans! city’super is currently running an early bird offer on whole case strawberries so you can enjoy the sweetest premium fruits. For a limited time only – don’t miss out!

Offer Details:

From Jan 14 to Feb 10, 2022, pre-order Japanese Amaou Strawberry (Case – 5 Boxes) from city’super and enjoy 10% off.*

Other recommendations:

  • Japan Saga Snow Rabbit White Strawberry
    Snow Rabbit is a white strawberry that can turn red when exposed to sunlight for an extended amount of time. It is only produced in very limited quantities and must be looked after carefully. Currently there are only five farms in Japan that cultivate this variety of strawberries, so it’s quite expensive and makes the perfect gift. Each piece weighs around 35g, and has a vibrant and peach-like aroma, mild acidity and is very sweet.
  • Japan Oita Berryz Strawberry
    Hailing from Oita prefecture in Japan, Berryz Strawberry is characterised by its bright red appearance and high level of sweetness.

  • *Terms and conditions apply.

    Sweet & Seasonal: 6 Must-try Japanese Strawberries

    Every November to March, Japanese strawberries are in season and it’s the best time to savour this incredible fruit. As we still cannot travel to Japan in person, city’super has rounded up six types of popular strawberries from across Japan so you can enjoy them at home. Let us know in the comments below: which one is your favourite?

  • Japan Oita Berryz Strawberry
  • Hailing from Oita prefecture in Japan, Berryz Strawberry is characterised by its bright red appearance and high level of sweetness.

    Did you know: “Berryz” is a play on the words “berry” and “sweet” to highlight the fruit’s sweetness.

  • Japan Saga Snow Rabbit White Strawberry
  • Snow Rabbit is a type of white strawberry. Each piece weighs around 35g, and has a vibrant and peach-like aroma, mild acidity and is very sweet.

    Did you know: Snow Rabbit Strawberries can turn red when exposed to sunlight for an extended amount of time. It is only produced in very limited quantities and must be looked after carefully. Currently there are only five farms in Japan that cultivate Snow Rabbit Strawberries, which makes them the perfect gift.

  • Japan Yamashita Farm Amaou Strawberry
  • Exclusive to city’super. These strawberries come from Yamashita Farm in Fukuoka prefecture, and are cultivated with the latest temperature control system and mineral-rich natural groundwater, while avoiding using pesticides wherever possible.

    Did you know: White strawberries are an improved variety stripped of anthocyanins in the skin and hence they retain a white colour even when ripe.

  • Japanese Awayuki Strawberry
  • With a pretty cherry blossom pink appearance, this strawberry is sweet, smooth and richly fragrant without much acidity.

    Did you know: light pink strawberries are also in the same family as white strawberries.

  • Japanese Strawberry
  • This variety is the result of seven years of hard work by Saga prefecture, Agricultural Cooperatives and strawberry farmers. Not only is the strawberry very large with a lovely appearance, the fruit is also red and juicy with the perfect balance of sweetness and acidity.

  • Japan Saga Ide Farm Tenshinomi Strawberry – DX Grade
  • Tenshinomi is a premium white strawberry with an exotic fruit flavour. Only cultivated by Ide Farm in Saga prefecture.

    “Direct From Farm”: Sweet & Juicy Fresh Strawberries

    Want to gift your beloved with the best-quality fruits flown in directly from the farm?city’super has been importing fresh fruits and veggies from Japan since 1996, and is certainly a retailer you can trust.

    city’super’s strawberries are sourced directly from premium farms in Japan that are privately owned or are family businesses. They specialise in only one or a few types of produce, so the fresh fruits and veggies are of exceptional quality. Our local buyers personally go to the direct farms to inspect and make sure each strawberry is at its freshest and sweetest. Here are three major Japanese direct farms with top quality certification.

    Japan Fukuoka Prefecture Ise Farm:
    The farm cultivates insects and microbes to replace agricultural chemicals, which eliminate harmful insects and pathogens while growing tasty strawberries.

  • Recommendation: Japanese Fukuoka Prefecture Ise Farm Amaou Strawberry – No Pesticides

  • Japan Saga Prefecture Ide Farm (Karatsu Snowberry Association):
    Located in Karatsu City in Saga prefecture, Ide Farm mainly produces three types of strawberries: Tenshinomi, Ohkimi and Snow Rabbit.
  • Recommendations: Japan Tenshinomi Strawberry – DX, Japan Saga Ohkimi Strawberry, Japan Saga Snow Rabbit White Strawberry

  • Japan Yamashita Farm:

    Located in Fukuoka prefecture in Japan, the farm cultivates strawberries using the latest temperature control system and mineral-rich natural groundwater. What’s more, the farm also plays classical music in the greenhouses to reduce the staff’s work stress, and also avoids using pesticides wherever possible.

  • Recommendation: Japan Yamashita Farm Amaou Strawberry
  • Thank You Farmer! Handwritten Note to Show Your Appreciation

    city'super’s professional buying team stays in Japan and is directly in touch with local farms to ensure the fresh fruits and veggies are of exceptional quality. If you also love the produce from these partner farms, why not write down your thoughts and show your appreciation through a Thank You note? You’ll even get a response from these Japanese famers!


    「Your Message to Farmers」Event Details

    From Jan 14 to Feb 10, 2022, visit city’super store to collect a Thank You card. Write down a warm message and place the card into the designated message board/letter box. city'super will deliver these cards to the Japanese farmers so not only can you enjoy these amazing strawberries, but you also get to interact with the wonderful people who produce them.*


    *Terms and conditions apply. See store for details.

    Keep ‘em Fresh: Strawberry-themed Snacks

    Everything edible comes with an expiry date, and there’s no exceptional for fresh fruits. If you worry that fruits ripen too quickly and find it difficult to keep them fresh, you can consider having freeze-dried fruits or desserts made with fresh fruit paste. Here’s a delicious treat that we can’t get enough of: 

  • HoriuchiFruit Freeze Dried Strawberry
  • These crispy dried strawberries from Nara prefecture have a rich strawberry flavour. Take a bite and the sweet and sour taste and rich flavour fill the mouth.

    Have fruits at home that are going bad soon? Don’t worry! Follow a few easy steps to make bake-free Instagrammable desserts! Don’t forget to use cute strawberry-themed kitchenware to make the cooking experience even more therapeutic:

  • Horo Milk Pan 15cm - Strawberry Pattern
  • Horo Petit Milk Pan - Strawberry Pattern
  • Horo Canister - Strawberry Pattern
  • Horo Canister - Red Strawberry Pattern

  • Seasonal Limited Edition: 5 Strawberry Desserts to Try

    Japanese strawberry season is here! Grab your family and friends and head on over to sweet house Cha Cha to try all of these new seasonal sweet treats that are sure to delight your taste buds!

    Strawberry Soft Cream Cone

    Japanese Awayuki Strawberry Deluxe Soft Cream

  • Custard Cream Puff with Strawberry
  • Strawberry Custard Chocolate Oobanyaki
  • Strawberry Milk Pudding
  •  

    Pink & Pretty: Sweet Strawberry Party

    Romance is in the air! Brighten up your day with a touch of sweetness by taking home all these exquisite strawberry confections from beloved Hokkaido chocolate brand ROYCE’!

  • ROYCE' Prafeuille Chocolate – Berry Cube
  • 3mm-thin strawberry-scented chocolate squares are filled with sweet tart raspberry and blueberry sauce.

  • ROYCE' Chocolate Wafers – Strawberry Cream
  • Strawberry cream is sandwiched between crispy wafers and coated with milk chocolate.

  • ROYCE' Fruit Bar Chocolate
  • White chocolate is mixed with powdered strawberries, three types of fruits and almond puff. Oozes a yummy banana flavour.

    ROYCE’ Limited-edition Products: Seasonal Strawberry Delights

    Strawberries are a symbol of perfect goodness thanks to their lovely appearance, exquisite flavour and beautiful fragrance. Beloved Hokkaido chocolate brand ROYCE’ is delighted to bring you two seasonal strawberry-flavoured products that we’re certain you’ll love.

  • ROYCE' Strawberry Champagne Nama Chocolate
  • Champagne Pierre Mignon and strawberry liqueur are blended into milk chocolate for a flavour that combines mild chocolate taste, with sweet strawberry and fruity champagne . A truly irresistible treat.

  • ROYCE' Prafeuille Chocolate Strawberry
  • Thick strawberry jam fills the centre of white chocolate pieces with added strawberry powder. This delicate chocolate has a rich sweet taste resembling ripe strawberries.

    *Limited-edition items are available from now at all ROYCE’ counters. Limited quantities only, while stocks last.